Lorrie Guess is a strategist working across brand, culture, foresight, and emerging technology. Through talks and interactive workshops, she helps audiences explore what emerging shifts mean for their organizations, challenge familiar assumptions, and identify new possibilities for action.
Areas of exploration
AI strategy & adoption
Moving beyond tools and experimentation toward meaningful organizational value.
Culture, brands & relevance
Understanding changing behaviors and translating insight into strategic direction.
Foresight & emerging change
Making sense of signals, uncertainty, and strategic possibilities.
Strategic decision-making
Framing better questions and navigating ambiguous challenges.
Featured Engagement
Beyond Experimentation: AI Strategy in Practice
2026 Oregon Design Conference · AIA Oregon
This session challenged architecture professionals to look beyond individual AI tools and consider where emerging technology could create meaningful value across their practice. Through systems thinking, practical examples, and a strategic decision-making framework, participants explored how to identify opportunities, surface hidden dependencies, and make more intentional choices about where and how to invest in AI.
Formats & Approach
Designed for the conversation your audience needs
Rather than offering one-size-fits-all answers, Lorrie brings a strategic perspective that connects emerging signals to the human, organizational, and business systems they affect. Her sessions combine accessible frameworks, practical examples, and questions that help participants think differently about the challenges and opportunities ahead.
Drawing on more than a decade of teaching and workshop facilitation experience, Lorrie offers conference presentations, interactive workshops, leadership discussions, and facilitated working sessions tailored to different audiences and contexts.
Contact
Let's explore what's useful for your audience.
Planning an event, convening a leadership team, or exploring a complex challenge? Share a little about your audience and what you're hoping to accomplish. Let’s discuss what your group needs most, and how we might make the session valuable.