About
Lorrie Guess, strategist and founder of Guess Media Group
I’m Lorrie Guess, a strategist working across brand, culture, foresight and emerging technology. I help organizations understand what’s changing and translate emerging possibilities into strategic direction.
My work spans brand and creative strategy, cultural and behavioral intelligence, innovation and emerging technology, and includes Cisco and award-winning brand campaigns for Google.
Across everything I do is a single thread: connecting what we know now to what might be possible next. I find the signals worth paying attention to, understand what they could mean, and help businesses turn early insights into opportunities.
Get in touch
Guess Media Group helps businesses navigate complexity, connect with audiences, and drive growth through bold, forward-thinking strategies.
Contact Us ▸
Based in the SF Bay Area, with consulting partners in NYC, we work with businesses nationwide across tech, media, and more.
From Insight to Possibility
Anticipating change is only part of the job. At Google, I used search behavior, cultural trends and audience research to identify emerging territories that weren’t just true or resonant, but durable enough to remain relevant and rich enough to support ideas with room to grow.
Over time, that same orientation expanded beyond brands. At KPMG, I worked in Enterprise Innovation, connecting signals across technologies, markets and industries to frame emerging opportunities and develop future-facing strategic territories that helped leaders navigate what might come next.
Today, those practices continue to inform each other. I work across brand and creative strategy as well as foresight, innovation and emerging technology, including AI. In either context, the goal is the same: turn insight into possibility, and possibility into something strategically useful.
You don’t need to know the right question yet
You may know an audience is changing, a brand needs to evolve, a new technology is creating pressure or opportunity, or there’s something important in the data you haven’t quite figured out how to use. You know there’s a challenge. You may not know exactly what you need.
That’s a perfectly good place to start.
An outside perspective can help surface assumptions, connect what you’re seeing across culture, behavior, technology and markets, and get to the questions worth answering. From there, I help identify the territories with the strongest potential and translate them into the kind of strategic direction the challenge calls for, whether that’s positioning and messaging, audience or campaign strategy, opportunity areas, or frameworks for making better decisions.
I focus on ideas that have legs: grounded enough to act on, generative enough for others to build from, and flexible enough to evolve as conditions change.
A few places this thinking has taken me
Turning cultural signals into brand opportunity. At Google, I translated search behavior, cultural intelligence and audience insights into strategic guidance for global brand campaigns, including award-winning work spanning culture, identity and changing consumer behavior.
Explore selected brand & cultural strategy work→
Helping organizations make more intentional decisions about AI. My emerging-technology work increasingly focuses on moving beyond the pressure to adopt AI tools toward identifying where the technology can create meaningful value and aligning investment with business objectives. AIA Oregon has twice invited me to bring this thinking to its professional community through talks on AI strategy and adoption.
Explore the session & upcoming workshops →