Translating shifts in culture, technology, and systems into clear strategic direction.
Organizations are making faster decisions with more data than ever — but clarity hasn’t kept pace.
The challenge isn’t access to information. It’s knowing which signals matter, how they connect, and what to do about them.
Guess Media Group is a strategic advisory practice led by Lorrie Guess, helping leadership teams navigate complexity and make better decisions under uncertainty.
Drawing on experience at organizations like Google, KPMG, and Cisco, Lorrie works at the intersection of culture, human behavior, and emerging systems — identifying meaningful signals and translating them into clear strategic direction across product, brand, and business initiatives.
Where I Focus
Strategic Direction in Emerging Contexts
Clarifying where to focus, what to prioritize, and how to move as new technologies and shifts reshape the landscape.
Culture, Behavior & Audience Insight
Identifying shifts in how people think, behave, and engage — and translating them into brand, product, and experience decisions.
Systems & Organizational Alignment
Ensuring strategy translates into action by aligning teams, frameworks, and decision-making processes across the organization.
Contact Us ▸
Interested in exploring how this could apply to your organization?
Let’s start a conversation.
SF Bay Area, CA | Brooklyn, NY
“Innovation happens where curiosity meets clarity.”